To determine Greenwashing

July 6, 2023
South Korea Daegu
Asez Wao Angel

Greenwashing refers to “disguise environmentalism” that is not actually eco-friendly, but promotes it as if it were eco-friendly. The problem is that greenwashing is not easy to notice. Let’s find out a few ways to determine greenwashing that covers the consumer’s eyes.

1. Low-carbon vegetables than pesticide-free vegetables Among agricultural products that promote organic and pesticide-free products, many promote them as eco-friendly, but this is not completely consistent with eco-friendly. On the other hand, low-carbon agricultural products are clearly focused on eco-friendliness because they can only be certified by reducing carbon emissions compared to existing farming methods. And if you want to get low carbon certification, you can basically get organic, pesticide-free certification.

2. Carbon footprints are significant from the second stage of certification Carbon footprint certification is divided into two stages, and the first stage is issued by simply measuring and marking carbon emissions. If only the first stage of certification was obtained, carbon reduction has not yet been achieved. Furthermore, by improving the production process, greenhouse gas emissions should be reduced to obtain second-stage low-carbon product certification.

3. Ratio is more important than eco-friendly materials If only 1% of the total product weight is eco-friendly, can it be called an environmental product? There are many products that advertise that they used eco-friendly materials, but it is important to check the percentage of eco-friendly materials used.

Greenwashing is wrong from deceiving consumers, but the biggest problem is that it adversely affects the climate crisis. Consumers’ money cannot go to products that help the environment and leak to the wrong place. We can avoid part of greenwashing just by checking the back of the product.