Have you ever heard about “Drop Store”?

October 18, 2023
Republic of Korea Goyang

‘The Drop Store’ Shows How Everyday Products Will Look in a World Without Water

Drought, flooding and scarcity of clean drinking water may seem a distant problem for some of us, but for half the world’s population – 3.6 billion people – it is the daily reality. And if we don’t act now, a water crisis might impact us earlier than expected. While many people are unaware of the long-term effects of a water crisis, the issue ultimately affects us all. To draw attention to this prevailing crisis, the ‘The Drop Store’, an initiative from the Department Ministry of Foreign Affairs of the Kingdom of the Netherlands and Publicis Groupe gives consumers a glimpse of how a water crisis will affect their daily lives.

As with climate change, the impact of a water disaster is too remote or too quickly forgotten. People are simply unaware of the long-term effects a water crisis can have on their daily lives and consumption. If nothing is done, too much water, too little water and even dirty water can and will drastically change access to essential products, their form, availability, prices and even composition. ‘The Drop Store’ mapped these products – everything from soda to pizza, pills to pure water, rice, and cheese and priced them accordingly.

“’The Drop Store’ is a supermarket experience with a twist,” said René van Hell, director inclusive green growth department, Ministry of Foreign Affairs of the Kingdom of the Netherlands.” All available products are affected by major water challenges – these will affect physical products and their prices in an alarming way. We explain the science and impact of a water crisis behind each product in great detail, making the impact of water on everyday life incredibly tangible to people.”

To prevent ‘The Drop Store’ from becoming a reality one day, the importance of working together is bigger than ever. Worldwide attention to preserve every drop of water for everyone, everywhere, and everything is crucial. Therefore, with ‘The Drop Store’, Publicis Groupe strives to create awareness about possible water disasters and to motivate people to act now.

Source : https://www.lbbonline.com/news/thedropstore-shows-how-everyday-products-will-look-in-a-world-without-water